It was a way to show the theme of the game and prepare us for what the direction the experience is going to take. What the trailer showed us wasn’t actual gameplay, it was a mood-setter. In short: it’d be the most perfect mash-up of LOST and The Walking Dead that we could want. It’d look beautiful, airbrushed, and have melancholy music throughout. If we literally take the trailer as gospel, we’d be playing a game backwards, in slow motion, and out of order. The Dead Island trailer is that kind of near-term concept car. Similar things have happened to other concept cars in the past, like the Audi TT and the Pontiac Solstice. The Porsche 918 concept has now been confirmed as a production vehicle because of the positive feedback. Some are more near term, like the Porsche 918 Spyder above, and are used to gauge reaction from the consumers as to what they’d like to actually purchase. Some are so far-fetched that we know that they will never be built and their technology never used. Each year at any auto show, be it Detroit or LA, Geneva or Tokyo, the car manufacturers create elaborate concept vehicles. I liken it to concept cars and the automobile industry, a field that I’m very familiar with (I work in it full time). Image of Porsche 918 Spyder courtesy our sister site We need to learn to invest less in what we see and take it for what it actually is: a visual expression of what the game’s themes will ultimately (and hopefully) be. We’ve been burned by pre-rendered trailers in the past ( Killzone 2, any Final Fantasy in the last 5 years) and have been hesitant to look at them as nothing more than visual porn that often leads to disappointment. While that may be the case, as is with any game after a trailer is released, the industry is being especially hard on Techland for the pre-rendered video. The FMV trailer has generated such incredible buzz that a sort of backlash has begun from within the industry worrying that the game will never live up to the raised bar. By now you’ve probably seen the exceptional, emotionally gripping trailer for Dead Island, the new co-op zombie game from Techland and Deep Silver.
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